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denim and leopard print

I've touched on the subject of consumerism in blogging a couple of times before; in this post about the issues of fast fashion and this post about the pressure to spend that comes with blogging. But I think it's a topic that I'll always keep coming back to because it is such a big issue. Not only from the perspective of a blogger who isn't earning 6 figures to have a constantly up-to-date wardrobe (and the rest); but also from an environmental perspective. Fast fashion is killing the planet. That's a fact. So why are we all still encouraging it? One of my favourite bloggers Chloe Miles has just started a new series on YouTube called the 'Still-In Series' talking about old things in her wardrobe instead of doing 'New In' hauls every week and I bloody love the idea! Whether things are still current stock or you find something similar, it's still providing outfit inspiration but in a much ~greener~ way.

It's never gonna be as simple as 'well I don't want to harm the planet so I won't buy another new blazer and those 2 pairs of boots' because that's not how life works. And when everyone around you is buying new everything, you feel left out if you're not keeping up to some extent. But I just feel like opening up conversation around the topic and making people aware of the effects, is the most important thing. I vowed in my fast fashion post to start making more thought-out purchases with my clothing, so I thought I'd do a little review on how I've been doing!

street style
leeds blogger

Every time I see a blogger promoting yet another discount code or a site-wide sale (which happens VERY often), I make myself do a double take. Is there actually anything in particular that I want? Do I need to browse 20 pages of clothes just to see if there's a possible bargain; which in theory won't be saving me any money because I'm spending money on things that I don't NEED. A couple of weeks back I placed a Topshop order for 2 things that I'd been eyeing up for a while; the next day their sale began so I just had to check if what I'd ordered had been reduced (the jeans had, so I reordered and returned the full price pair, obviously!) but I refrained from going mad in the sale, didn't even add anything else to my bag except for one skirt which went back anyway because it didn't fit; and I just think that shows how much I've changed tbh. 
When I saw that ISAWITFIRST had an 'everything for £5' sale, I went on and scrolled through a couple of pages before closing it. (Not least because the clothes were so not my style!) So I keep being tempted by sales and offers but being quite logical about it. I've made much more informed purchases in recent months; pieces that will last a bit longer and I'll get plenty of wear out of.

I understand that bloggers share affiliate links for sales and do twitter threads of pieces they're loving because they want to make money doing what they love; most doing it rely on an income from blogging to live, but sometimes it all just feels a bit forced. Sharing pieces you genuinely like and that are on a good offer is great, help me out by letting me know those jeans I loved are now half price and I'll help you out by using your link; but when it's literally every single day, 10-20 items, it can come across a bit contrived. (To me, anyway!!)

rayban rounds
vintage denim jacket
slogan tee

Another point to be made on the whole fast fashion debacle is the cost of fast fashion. In the midst of writing this post I took a break to scroll through twitter to see someone had pointed out that MissPap (yeah, I'd never heard of them either; basically another boohoo) had introduced a 'living wage' range where every item is £7.50. And I was quite glad to see that the people on my feed talking about this were shedding light on the negativity of it. This isn't a sale, it's just a range where £7.50 is the full price for every item. A pair of jeans for £7.50? A coat? Certainly not the norm. And while yeah, I guess it's good to help those who don't have a lot; when the prices are so low, you've got to think how little the costs must be and therefore what kind of sweatshops are they being made in? And they have the nerve to call it a Living Wage range.

I'm not declaring that I'm a saint when it comes to buying clothes; I'm guilty of buying the occasional cheap t-shirt from Primark and have a fair few H&M pieces in my wardrobe but we've got to be more AWARE. If you're gonna do a haul of multiple pieces at this price, just ask yourself why and if it's worth it. If you can't afford more then that's fair enough, but if you can just think of how poor the quality will (probably) be and how long it's actually gonna last; is it worth it when you'll have to replace next week?

stradivarius style
nobody child leopard trousers


stella McCartney flat form boots

Loves. Emma.