Burberry trench coat Emma Copland

When I first started blogging I was fresh out of University, struggling to find a job and navigate adult-life, simply wanting somewhere to express myself; write some rambles and share my favourite things. Fast forward four and a half years (!) and I'm finding it harder and harder to do so. It's not like I've grown an enormous following and struggle to share things without being judged, because I've never actively tried to grow my following and in fact have probably curbed this by being inconsistent and not following the trends. But the atmosphere and the attitude to sharing your life (even small parts of it) online has changed exponentially in recent years. Heck, my attitude to sharing your life online has changed.

We all love a thinkpiece; something to read that's got some substance to it, that's a bit gritty and more than just 'how to style a white tee'. But in the age of relatable content how sincere are your thinkpieces when you're churning them out week on week?
And this isn't simply limited to thinkpieces either is it, because how sincere are your ~hashtag relatable~ instagram posts captioned with a tale of how this is actually a candid today? How sincere are all these 'posed vs relaxed' images where slim girls are forcing stomach rolls to preach body positivity? How sincere are all the 'it's ok to talk' messages shared for mental health awareness when you're rude and nasty to people in person?
I'm regularly unfollowing and 'curating my feeds' but this week I culled over 150 accounts on Instagram alone, and last month I spruced up my BlogLovin feed with a few unfollows and some new discoveries too - I still find this the best place to have my favourite blogs all in one place. And while it's nice to get a refresh like this, it's becoming tiresome seeing people force clickbait relatability in an attempt to succeed in an oversaturated market.
It often becomes embarrassing to call yourself a blogger when you see and hear how others are behaving. 

There are plenty of people who do this whole blogging thing well and I'm simply trying to surround myself with those; to be one of those. My favourite people online are those who share their insights and thinkpieces sporadically, when inspiration strikes, interspersed with ~normal content; who don't hop on fast-passing relatability trends; who simply put out good content consistently.

Maybe now I've got this off my chest and am feeling inspired with my fresh new feeds, I'll get back to some kind of regular posting!


Loves. Emma.